10 Reasons why Sansar would be a good name for the successor to Second Life

“It’s exotic, likable and visually extendable. In other words, it suggests a visual interpretation of an exotic holiday destination full of palm treed tropical islands (hey, if it’s going to look like Second Life at all, how apt!) so it would be a field day for creative execution.”

I think the idea that the new platform would have a nod to International Imagination is a grand thing.

Canary Beck

Most of us have heard of Linden Lab’s Project Sansar, the confirmed codename for the next generation virtual world they will begin alpha testing later this year. Some have shown their disapproval for the name, even as a temporary working title.

I see it differently.

A code name for a project is temporary by nature – so it really isn’t anything to get too fussed about. Still, one could argue that a codename / project name can telegraph the thinking going on within the walls of 945 Battery Street. The name is unlikely to stick, but what if it did?

I think it would work, and here is why:

  1. It’s unique. Apart from being the name of an 19th century Indian ruler and a few unremarkable films, the name is relatively unknown.
  2. The dot-com TLD looks easy to acquire. Linden Lab may not yet own the top-level domain, but the current owner is a company called VIXII Domain Holdings

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